We still have space to sell for 2017! Apply below for either indoor or outdoor vendor space. Whether you have a unique food or new home product, we have space for you. Your space fee will include exposure for 6 days to 150,000 people.

Indoor space is inside our 6-winged Exhibition Building--featuring daily entertainment--is the hub between our animal barns, midway, youth exhibits, and grandstand. Outdoor spaces are still available by the midway, Exhibition building, and agricultural building areas.

Questions please call 715-261-1539.

Vendor Application

Wisconsin Valley Fair 
Commercial Exhibit Space Application Form 
(Do not send payment with application)
  • Size of space must include all tie-downs, overhangs, hitches, etc. 
  • Commercial/non-food vendors: $35.00 per front foot, minimum of ten feet 
  • Food concessions: $40.00 per front foot, minimum of ten feet 
List ALL items to be sold, exhibited and/or demonstrated.  Gifts, novelties and craft items must be specifically and individually listed – “crafts, etc.” or “other novelty items” is not acceptable.  Food concessionaires must list each food item.  If approved for space, your contract will state that ONLY those items listed here can be sold from your space.  If you are providing a service or handing out information, please explain exactly what you will offer.
Do you plan to hold a contest, prize drawing, or have a give-away of any kind? Raffles are not allowed.
Once approved for space rental, you will need to show proof of insurance with a general aggregate of $1,000,000 for general liability listing the Marathon County Agricultural Society/Wisconsin Valley Fair as an additional insured.  If you do not have a $1,000,000 coverage, you can purchase coverage through the Wisconsin Valley Fair for $150.00. 

Please remember this is only an application form for a commercial vendor space – it is not a contract.  We will contact you in the event we have space available.  We reserve the right to accept or reject any applicant based on the uniqueness and quality of products sold or services exhibited and appearance of your space/booth.
I certify that the information stated on this commercial exhibit space application form is complete and true to the best of my knowledge.
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